Not every space needs surround sound, but all spaces should have sound quality equal to the view. This case the entire room is outfitted with an even immersive sound via large format ceiling speakers by Bowers and Wilkins. The small speakers flanking the TV add vocal clarity and intelligibility to the system.
In a room where people can be in many places conventional surround sound is not the right choice. This client has a separate media room for critical movie watching with surround sound.